Bananas! Rachel Zoe is Styling for ShoeDazzle
Rachel Zoe has landed a gig as the Chief Stylist for the uber-popular footwear source ShoeDazzle.
The brand's CEO, Brian Lee, sees Zoe’s arrival as the perfect addition to the recovering company at a crucial time.
Lee told WWD, “It is really taking things to the next level in terms of elevating the brand of ShoeDazzle and some of the other offerings we are going to be having soon.”
Lee says there is no one else in the world who understands trend as well as Rachel. "I think we are bringing in the very best, and I think that elevates the style aspect of ShoeDazzle.”
Prior to selecting a new Chief Stylist, ShoeDazzle surveyed 50,000 customers to see who they’d look to for style advice. Rachel Zoe was number one on the list by far; there was no second place.
Of the new position, Rachel shared, “We really live by the same mantra that everybody can have style and be on trend, take chances and luxury can be affordable. You don’t have to have massive budgets to look great."
The fashion maven adds, "Affordable luxury and fashion is something I wish I had more of when I was coming up in this business and just craving style, and all I really had were thrift shops.”