Adam Levine and Nicki Minaj Launching Fashion Lines
Watch out world — Adam Levine and Nicki Minaj are both launching a clothing and accessory line that aim to bring you affordable, accessible fashion. Fans can expect the new collections to reflect both celebrities’ individual personality and distinctive style.
The deals were inked this week with Sears Holdings and are expected to launch in 2013 at Kmart and ShopYourWay.com. Minaj and Levine join Sophia Vergara and the Kardashians, who both have collections at Kmart.
“The Voice” judge Adam Levine said, “Partnering with Shop Your Way to develop this line was an exciting opportunity for me and I am really looking forward to diving into the process of designing an apparel and accessory collection.”
“American Idol” judge Nicki Minaj already has a big presence in the fashion industry, thanks to her deals with MAC, Macy’s, Adidas and Pepsi. When discussing her latest gig she said, “I am so excited to work with this iconic, mass retailer and to bring affordable fashion to my beautiful barbz all across the U.S.”
We look forward to finding out what stitches, seams, and fabrics are up their sleeves.