Stella McCartney Steps Up to First in Most-Searched Fashion

Posted Monday December 24, 2012 3:20 PM GMT
Photo Credit: Getty Images

Is Karl Lagerfeld second best? According to Google searches in the UK he is.

Stella McCartney's reign in the style realm has led her to be the most popular name in fashion internet searches.

The British designer scored the #1 spot in Google’s annual Zeitgeist List for the UK, which measures the fastest growing search terms over the course of the year.

Coming in second is none other than iconic visionary Karl Lagerfeld, while Victoria’s Secret nabbed the number three spot.

The top ten fashion search terms in the UK, according to Google are:

1. Stella McCartney

2. Karl Lagerfeld

3. Victoria’s Secret

4. Alice Temperley

5. Versace
6. Mulberry

7. Marks and Spencer

8. Ossie Clark

9. Burberry

10. LK Bennett

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